It all leaves little revenue to manage the business, fund operating costs and consider transfer budgets. While there are a growing number of initiatives from football bodies to promote sustainable business models for clubs, the focus remains on achieving football success, even if that concept of success appears at clubs outside the elite to be limited to survival in the top division. Clubs are concerned about getting the money in, but not necessarily very focussed on how best to use it. To examine KM’s potential in bubble soccer, the researchers examined two FA Premier Division clubs. Data were collected through interviews with key employees and structured questionnaires. The two sides, referred to here as Alpha and Delta football clubs (AFC and DFC), can be categorised in UK terms as medium-sized enterprises. Contrasting fortunes AFC is smaller and has a predominantly local fan base. At the time of the research, the team was moderately successful and the club was highly successful in terms of business performance. DFC is a bigger set-up, and this is reflected in a wider fan base with supporters coming from throughout the country, not just close to their home. The team is highly successful, but only moderately so in terms of business performance. I invite you to visit:http://www.bubblefootballsoccer.com/