It all leaves little revenue to manage the business, fund operating costs and consider
transfer budgets. While there are a growing number of initiatives from football bodies to
promote sustainable business models for clubs, the focus remains on achieving football
success, even if that concept of success appears at clubs outside the elite to be limited to
survival in the top division. Clubs are concerned about getting the money in, but not
necessarily very focussed on how best to use it.
To examine KM’s potential in bubble soccer, the researchers examined two FA Premier Division
clubs. Data were collected through interviews with key employees and structured
questionnaires. The two sides, referred to here as Alpha and Delta football clubs (AFC and
DFC), can be categorised in UK terms as medium-sized enterprises. Contrasting fortunes
AFC is smaller and has a predominantly local fan base. At the time of the research, the team
was moderately successful and the club was highly successful in terms of business
performance. DFC is a bigger set-up, and this is reflected in a wider fan base with
supporters coming from throughout the country, not just close to their home. The team is
highly successful, but only moderately so in terms of business performance.
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